Graphic Designer

Social Lemons is looking for an experienced designer

About Social Lemons
Social Lemons B.V. works as a full-service marketing agency. for international brands and local companies throughout the Caribbean and in the Netherlands. Quality, a strong, enthusiastic team, a high level of commitment and service are our top priorities.

Who we are looking for:
You have extensive knowledge and experience as a designer; illustrating, animating, conceptual and out-of-the-box thinking are familiar territory for you. You have experience in developing corporate identities and are strong in coming up with creative concepts. You are known for your problem-solving skills and find complex issues a challenge. You also have leadership qualities.

You are:
– An experienced designer with at least 3 years of work experience;
– Living in Curaçao;
– Graduated in Communication & Multimedia Design / Graphic Design.

You will work in a:
– Professional, ambitious and above all driven team;
– Dynamic company; where no day is the same;
– Fast growing company, where you can make a difference.

Interested in this vacancy? We look forward to receiving your CV and portfolio via office@sociallemons.com.

Office manager

Wij zijn op zoek naar een organisatietalent!

Vanwege de groei van ons bedrijf zoeken we met enthousiasme naar een gedreven office manager (32-40 uur). In deze veelzijdige rol ben je belast met uiteenlopende administratieve, organisatorische, marketing- en facilitaire taken. De functie legt de nadruk op het beheren van kantooractiviteiten en het ondersteunen van de algehele bedrijfsvoering.

Beschik jij over het vermogen om taken, tijd, middelen en mensen effectief te plannen, coördineren en beheren om gestelde doelen te bereiken? Ben jij een echte regelaar en ga jij aan op meerdere ballen tegelijk in de lucht houden? Dan horen we graag van je!

Verantwoordelijkheden:

Administratief:
– Ondersteuning van het management/directeur
– Organiseren van vergaderingen, bedrijfsuitjes en bijeenkomsten
– Notulen maken tijdens vergaderingen en deze uitwerken
– Bijhouden personeelsadministratie en voeren – evaluatiegesprekken
– Het opstellen van offertes en contracten
– Verantwoordelijk voor het inwerktraject van nieuw personeel
– Aanspreekpunt voor stagiaires
– Het opvolgen van binnenkomende verzoeken

Marketing:

– Het bewaken van de marketingplanning
– Assisterende werkzaamheden ter ondersteuning van – projectmanagement (planning video/fotoshoots, inplannen – content, adverteren content)
– Beheren social media kanalen van het bedrijf
– Updaten eigen website

Facilitair:
– Het op orde houden van alle zaken in en omtrent het kantoor.

Solliciteer vandaag nog door een e-mail te sturen naar sollicitaties@sociallemons.com. We kijken ernaar uit om in contact te komen!

Marketing Assistant & Traffic Coordinator

Are you ready for a new challenge? We can’t wait to meet you!

For our fast-growing marketing agency, located on the beautiful island of Curacao, we are looking for a part time Marketing Assistant & Traffic Coordinator (+/-20 hours per week).

Are you that jack of all trades that is eager to start working within a team of ambitious professionals, for both local and international brands? As a Marketing Assistant & Traffic Coordinator at Social Lemons you’ll support our Marketing Managers. You have excellent organizational skills, are result-driven and have a hands-on mentality. On a daily basis you draft press releases, update the website(s) and social media pages, plan events and provide administrative support. Next to that you’ll also produce and distribute marketing materials and analyze the impact of marketing campaigns.

You have:

  • Great interpersonal skills: As a Marketing Assistant & Traffic Coordinator you need to build relationships with a wide variety of people. A personable manner, a proclivity for team-working and adaptability are all important;
  • Excellent written and oral skills (Dutch & English, Papiamento is a plus);
  • IT skills: You will need proficiency in MS Office packages and basic skills in Adobe InDesign and PhotoShop;
  • Organizational skills: As a Marketing Assistant & Traffic Coordinator you will have to work on multiple projects, meet deadlines and maintain a high level of accuracy;
  • A minimum of 2 years working experience and have finished an education in the direction of Marketing/Communications (HBO-level).

Apply now by sending your resume & motivation letter before Friday, November 16th 2018, to: office@sociallemons.com.

Put your business on the map!

Literally.

Is your company not yet visible on Google Maps? Then it’s possible clients are not able to find your business, both online and offline.

Create a Google My Business account to put your business location on Google Maps. Besides putting your business on the map, you can also add all other crucial information about your company. For example your phone number, opening hours, your website URL and product categories.

It’s not only often the first impression people will have of your company, but it also multiplies your company’s exposure by increasing the findability and visibility of your brand.

Need help with this? No problem, we’re happy to help! Please contact us for more information.

Start using Google Analytics

Do you have a website for your business? If so, do you know how often your website is visited? Via which channels are visitors coming to your website? Are these desktop or mobile users?

To measure and monitor the results of your website (and campaigns), you use Google Analytics. Here are the basic steps for the implementation of Analytics for your business:

1. Create your Analytics account
First of all: create a Google Analytics Account. For this, you need a Google account.

2. Implement the Tracking code
Make sure the results are being measured: is your website (correctly) linked to your Analytics account? There are different options for this, for example the implementation of the Google Tracking in the code of your website, or use a tool like MonsterInsights. Take into account that it takes a while before the first results are visible in Analytics (it takes at least 24 hours).

3. Use Link Tracking
You can use Link Tracking, for example by using UTM (Urchin Tracking Module) links, to measure the results of your campaigns. Make sure you use these (shortened) links in all your online marketing expressions. This way, Google Analytics can clearly measure how visitors end up on your website. Is this because of your monthly newsletter, or via the social media contest you just started? Take a look at which channel actually provides the most traffic. And come up with a strategy: how can your business anticipate on these results?

Do you need help with creating a Google Analytics account or the monitoring of the results? Our Online Marketeer is happy to help you! Contact us for more information about the possibilities for your business.

Make your website SEO proof

By making your website SEO (Search Engine Optimization) proof, you ensure the improvement of the online findability of your business.

Google uses different methods to ‘read’ website, to determine what they’re about and where the website will show up in the ranking when someone uses the search engine.

Does your website contain a meta description and keywords? Are the images provided with alt tags?

There are so many different useful methods to check if your website meets Google’s requirements. Would you like to know what the possibilities are for your company website? Contact our Online Marketeer for more information!

Online Advertising (SEA) with Google AdWords

Are you looking to increase the online visibility of your business and do you have a small budget to achieve this? Start using online advertising via Google AdWords!

These ads are shown to your target audience on external websites, such as Google, but also on other popular websites within the location you set for your ads, like YouTube, Gmail or 9gag.
AdWords campaigns help you generate more leads, increase your website traffic, improve the product and brand consideration of your customers, stimulate sales and increase the overall awareness and reach of your brand.

There are different possibilities for online advertising via AdWords:

– Display ads
Reaching your target audience with specific targeting by using their location and implementing several keywords they use online.

– Video ads
Reach YouTube users and video viewers on other external websites with your videos.

– Sales ads
Stimulate your online and in-store sales of your business.

– Lead ads
Generate more leads! For example, for your newsletter or the contact form on your website.

– Retargeting/remarketing ads
These ads are focused on the people who already visited your website or watched one of your videos.

As you can see, there are many possibilities to use SEA via Google AdWords for your business. Would you like to using start online advertising for the promotion of your brand? Contact us for more information!

Social media activities

Back to basics
Before you start your Social Media activities, it is important to go back to the core of your business. If you could describe your company in one sentence, what would it be? Write it down, as simple as possible, so everyone immediately understands. This will not only help you to know if you’re on the right path, but also helps you discover where (and by who) your brand is being talked about. Since it’s now clear what you’re doing: try to figure out how people talk about your business. How’s your online findability? Are there questions being asked about your product and/or services? Do they have feedback which you can work with? And most of all, don’t forget to take a look how your competitors are positioning themselves. Analyse and research! This will help you form your strategy. A good start is half the work.

Social media ‘Boost Button’

THE DOWNSIDES OF THE ‘BOOST’ BUTTON

Using the ‘boost’ button is an easy way of advertising on Facebook. However, there are a few disadvantages of using it compared to advertising via Facebook’s free tool Ads Manager.

Note: if you would like to promote only one update one time, using the boost button is no problem. But for real results, we would love to teach you the real deal.

Here are a few cons for using the boost button:

WHO DO I REACH?

With the boost button, you will reach (without any extra settings) only the friends of the people who like your page. But who says the friends of your fans share the same interests?

Seems like wasted money.

FOREIGN LIKES

When you use the first option in target selection (friends of fans) the chance you receive foreign likes for your page is huge. For example, your business is in Curacao but many of your page fans lived in The Netherlands for a long time. The main part of their friends still live in The Netherlands. This way you’re not targeting the audience that is actually living in the area your business is situated.

RESTRICTED SELECTION POSSIBILITIES

The second option for your target audience selection via the boost button, is to target people for the demographic characteristics. Think about: city of residence, age, sex and interests they shared on Facebook.

These selection possibilities are very limited in comparison to the ones from Ads Manager.

COSTS

Due to the minimal possibilities of target selection with the boost button, a large part of your budget will be spend on people who won’t be interested in your updates. And that’s what it’s all about right? You only want to pay for your Facebook ads when they actually reach your target audience.

Would you like to learn more about effective advertising via Facebook? We would love to assist you. Contact us for more information.

Facebook Features Targeting & Retargeting

The demand for people with social media marketing skills has risen and is projected to continue growing at a fast clip, as more businesses move their marketing spending from traditional to targeted social media advertisements.

If you are familiar with Facebook advertising, you’ll know that it’s extensive and complicated. If you’ve ever been targeted by Facebook ads yourself, you’ll know it’s like someone is looking over your shoulder. And, if you have ever tried Facebook advertising for your company, you’ll know it’s cost effective and efficient. The thing is, Facebook advertising is based on finding the audiences that are most likely to become your fans or your customers, because the targeting options focus directly on users and profiling potential customers in order to get results. As you can imagine, Facebook targeting is one of the most powerful features Facebook offers.

It allows businesses to target specific audiences with parameters like: demographics, needs, habits, interests and much more. Segmentation of your target audience is of vital importance. You can easily focus your advertising to various combinations of target groups. However the real value in social media marketing is the ability to target an audience with specific interests and behaviors. By focusing on specific\ live events, you can capture your customers at the perfect purchase point in the sales channel. Once you have been able to pinpoint your optimum target audience at the right moment, you’re ready for takeoff! Soon you’ll reap the rewards at a fraction of the traditional advertising costs.

Some other useful features offered by Facebook include: Facebook’s ‘Custom Audiences’ which allows you to remarket your website audience. Let’s say that someone visits your website after clicking on a Facebook Ad, but doesn’t complete an action, such as subscribing for your services or making a purchase, Facebook has enabled a feature that allows you to capture that person’s attention again. Start exploring its marketing potential by installing the Facebook tracking pixel and see for yourself. Or what about Facebook’s ‘Look Alike Audiences’? Find people who are likely to be interested in your business, and are similar to your current fans. As you can see, there’s a lot going on in social media world but we promise you: with the investment of your time and a good read, you’ll be excited when you start reviewing your first results!