Creative Marketing Manager

Creative Marketing Manager

At Social Lemons, we believe in creating marketing campaigns that not only grow brands but also make a real impact. As a Creative Marketing Manager, you will be the bridge between strategy and creativity, translating marketing goals into powerful campaigns while overseeing the visual identity and creative direction of our clients. We are looking for a visionary leader who can manage both the marketing and creative processes for all our clients.

Job Description

As the Creative Marketing Manager, you will be responsible for developing and implementing innovative marketing strategies while ensuring the creative vision and visual identity of our clients are upheld. You will play a key role in translating brand strategies into effective and visually compelling campaigns, in collaboration with our creative team. Your responsibility will be to guide and optimize the creative output, without being fully involved in execution. Additionally, you will be a trusted advisor to both clients and the internal team.

Your Responsibilities:

  • Marketing strategy & creativity: Develop and execute integrated marketing strategies that support both marketing and creative objectives.
  • Campaign management: Coordinate marketing campaigns from concept to execution, with a special focus on visual consistency and impact.
  • Lead the creative team: Guide designers and content creators to deliver high-quality and creative content that aligns with brand identity and client goals.
  • Client collaboration: Work with clients to turn their vision into strategies and campaigns that enhance brand perception and customer engagement.
  • Ensure visual identity: Safeguard the client’s visual identity across all channels and ensure that all content aligns with brand guidelines.
  • Performance analysis: Evaluate campaigns and provide recommendations for improvement based on data and trends.

Minimum Qualifications:

  • At least 5 years of experience in a similar role (Marketing Manager + Art Director).
  • In-depth knowledge of both strategic marketing and visual branding.
  • Experience developing creative concepts and driving creative processes.
  • Strong analytical skills and a data-driven approach.
  • Excellent communication and leadership skills.
  • Experience managing multiple projects simultaneously.

Preferred Qualifications:

  • Experience working with a diverse range of clients, both locally and internationally.
  • A creative problem-solver with a keen eye for detail and innovation.
  • Hands-on experience with tools like Adobe Creative Cloud and other relevant design software.
  • Affinity with the Caribbean market is a plus.

What We Offer:

  • A dynamic and inspiring work environment where you can fully unleash your creativity.
  • The chance to make an impact for diverse brands and companies.
  • Competitive salary and benefits that match your experience and expertise.
  • The opportunity to implement your vision and strategy, both operationally and strategically.
  • The chance to contribute to the growth of Social Lemons, both locally and internationally.

Application Deadline: Friday, April 4, 2025.

Are you ready to elevate the creative and strategic direction of Social Lemons and our clients? Send your CV and motivation to carlinda@sociallemons.com. We look forward to hearing from you!

Graphic Designer

Social Lemons is looking for an experienced designer

About Social Lemons
Social Lemons B.V. works as a full-service marketing agency. for international brands and local companies throughout the Caribbean and in the Netherlands. Quality, a strong, enthusiastic team, a high level of commitment and service are our top priorities.

Who we are looking for:
You have extensive knowledge and experience as a designer; illustrating, animating, conceptual and out-of-the-box thinking are familiar territory for you. You have experience in developing corporate identities and are strong in coming up with creative concepts. You are known for your problem-solving skills and find complex issues a challenge. You also have leadership qualities.

Job Requirements:
● Bachelor’s or Master’s degree in graphic design, visual communications or a related field of study.
● Demonstrable experience (3 years) as a graphic designer, preferably within a marketing agency or a similar creative environment.
● Living in Curacao
● Extensive knowledge of graphic design software and tools, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Sketch.
● Strong portfolio with examples of previous design projects that demonstrate creativity, originality and craftsmanship.
● Excellent understanding of design principles, typography, color theory and layout techniques.
● Creative thinking and the ability to transform concepts into visually appealing designs.
● Strong communication skills and the ability to communicate and collaborate effectively with internal teams and customers.
● Proactive work attitude, with the ability to work independently, prioritize tasks and meet tight deadlines.

Duties and Responsibilities:
● Designing graphic content for various marketing purposes, including but not limited to advertisements, brochures, banners, social media images, infographics, presentations and website elements.
● Translating creative concepts and marketing strategies into visually attractive designs that align with our brand identity and communication goals.
● Collaborate with the marketing team to understand and implement project requirements and design needs

You will work in a:
– Professional, ambitious and above all driven team;
– Dynamic company; where no day is the same;
– Fast growing company, where you can make a difference.

Interested in this vacancy? We look forward to receiving your CV and portfolio via info@sociallemons.com.

Social Media Manager

Looking for a new challenge? Apply for the position ‘Social Media Manager’ at the nicest agency in Curaçao!

Are you passionate about social media and eager to make an impact on our company’s digital landscape? We are seeking a creative and strategic Social Media Manager who can elevate our online presence to new heights.

JOB DESCRIPTION

  • Develop a social media strategy that supports company objectives and enhances our brand identity.
  • Create and manage engaging content for various social media platforms including Instagram, Facebook, Twitter, and LinkedIn.
  • Plan and execute social media campaigns to increase audience engagement and enhance brand awareness.
  • Monitor social media channels for trends, conversations, and engagement opportunities.
  • Collaborate with other teams such as marketing, PR, and customer service to develop an integrated social media strategy.

JOB REQUIREMENTS

  • Proven experience as a Social Media Manager or similar role.
  • In-depth knowledge of social media platforms and trends.
  • Excellent communication skills (NL and ENG) and the ability to develop creative content.
  • Excellent communication and negotiation skills (NL and ENG).
  • Strong analytical and problem-solving abilities.
  • Self-motivated, results-oriented, and able to effectively work in a dynamic environment.
  • Creative thinking ability and innovative mindset.
  • Team player with the ability to collaborate effectively with various departments.
  • Bachelor’s degree in marketing, communications, or a related field.
  • Available at least 32 hours per week

If you believe you’re the right fit for this position, please submit your CV and cover letter to info@sociallemons.com before May 15th

DESKTOP PUBLISHER/DESIGNER

Over Social Lemons
Als full service marketing agency werkt Social Lemons B.V. voor internationale merken en lokale bedrijven in het gehele Caribisch gebied en in Nederland. Kwaliteit, een sterk enthousiast team, een hoge mate van commitment en service staan bij ons voorop.

Wie wij zoeken:
Je hebt kennis en ervaring als desktop publisher en je tovert handig een nieuw logo of campagnevoorstel tevoorschijn. Je bent conceptueel sterk en je denkt out-of-the-box. Je kunt werken met al bestaande Brand & Style Guides, maar je kunt ook compleet nieuwe huisstijlen ontwikkelen en bent sterk in het bedenken van creatieve concepten.

Jij bent:
– Een ervaren desktop publisher/designer;
– Woonachtig op Curacao;
– Bereid om te leren en te groeien;
– 24 tot 32 uur per week beschikbaar (in overleg).

Je komt te werken in een:
– Professioneel, ambitieus en bovenal gedreven team;
– Dynamisch bedrijf; waar geen enkele dag hetzelfde is;
– Snelgroeiend bedrijf, waar jij het verschil kan maken.

Interesse in deze vacature? Wij zien graag jouw CV en portfolio tegemoet vóór 20 augustus 2020 via office@sociallemons.com.

Office manager

Wij zijn op zoek naar een organisatietalent!

Vanwege de groei van ons bedrijf zoeken we met enthousiasme naar een gedreven office manager (32-40 uur). In deze veelzijdige rol ben je belast met uiteenlopende administratieve, organisatorische, marketing- en facilitaire taken. De functie legt de nadruk op het beheren van kantooractiviteiten en het ondersteunen van de algehele bedrijfsvoering.

Beschik jij over het vermogen om taken, tijd, middelen en mensen effectief te plannen, coördineren en beheren om gestelde doelen te bereiken? Ben jij een echte regelaar en ga jij aan op meerdere ballen tegelijk in de lucht houden? Dan horen we graag van je!

Verantwoordelijkheden:

Administratief:
– Ondersteuning van het management/directeur
– Organiseren van vergaderingen, bedrijfsuitjes en bijeenkomsten
– Notulen maken tijdens vergaderingen en deze uitwerken
– Bijhouden personeelsadministratie en voeren – evaluatiegesprekken
– Het opstellen van offertes en contracten
– Verantwoordelijk voor het inwerktraject van nieuw personeel
– Aanspreekpunt voor stagiaires
– Het opvolgen van binnenkomende verzoeken

Marketing:

– Het bewaken van de marketingplanning
– Assisterende werkzaamheden ter ondersteuning van – projectmanagement (planning video/fotoshoots, inplannen – content, adverteren content)
– Beheren social media kanalen van het bedrijf
– Updaten eigen website

Facilitair:
– Het op orde houden van alle zaken in en omtrent het kantoor.

Solliciteer vandaag nog door een e-mail te sturen naar sollicitaties@sociallemons.com. We kijken ernaar uit om in contact te komen!

Marketing Assistant & Traffic Coordinator

Are you ready for a new challenge? We can’t wait to meet you!

For our fast-growing marketing agency, located on the beautiful island of Curacao, we are looking for a part time Marketing Assistant & Traffic Coordinator (+/-20 hours per week).

Are you that jack of all trades that is eager to start working within a team of ambitious professionals, for both local and international brands? As a Marketing Assistant & Traffic Coordinator at Social Lemons you’ll support our Marketing Managers. You have excellent organizational skills, are result-driven and have a hands-on mentality. On a daily basis you draft press releases, update the website(s) and social media pages, plan events and provide administrative support. Next to that you’ll also produce and distribute marketing materials and analyze the impact of marketing campaigns.

You have:

  • Great interpersonal skills: As a Marketing Assistant & Traffic Coordinator you need to build relationships with a wide variety of people. A personable manner, a proclivity for team-working and adaptability are all important;
  • Excellent written and oral skills (Dutch & English, Papiamento is a plus);
  • IT skills: You will need proficiency in MS Office packages and basic skills in Adobe InDesign and PhotoShop;
  • Organizational skills: As a Marketing Assistant & Traffic Coordinator you will have to work on multiple projects, meet deadlines and maintain a high level of accuracy;
  • A minimum of 2 years working experience and have finished an education in the direction of Marketing/Communications (HBO-level).

Apply now by sending your resume & motivation letter before Friday, November 16th 2018, to: office@sociallemons.com.

Put your business on the map!

Literally.

Is your company not yet visible on Google Maps? Then it’s possible clients are not able to find your business, both online and offline.

Create a Google My Business account to put your business location on Google Maps. Besides putting your business on the map, you can also add all other crucial information about your company. For example your phone number, opening hours, your website URL and product categories.

It’s not only often the first impression people will have of your company, but it also multiplies your company’s exposure by increasing the findability and visibility of your brand.

Need help with this? No problem, we’re happy to help! Please contact us for more information.

Start using Google Analytics

Do you have a website for your business? If so, do you know how often your website is visited? Via which channels are visitors coming to your website? Are these desktop or mobile users?

To measure and monitor the results of your website (and campaigns), you use Google Analytics. Here are the basic steps for the implementation of Analytics for your business:

1. Create your Analytics account
First of all: create a Google Analytics Account. For this, you need a Google account.

2. Implement the Tracking code
Make sure the results are being measured: is your website (correctly) linked to your Analytics account? There are different options for this, for example the implementation of the Google Tracking in the code of your website, or use a tool like MonsterInsights. Take into account that it takes a while before the first results are visible in Analytics (it takes at least 24 hours).

3. Use Link Tracking
You can use Link Tracking, for example by using UTM (Urchin Tracking Module) links, to measure the results of your campaigns. Make sure you use these (shortened) links in all your online marketing expressions. This way, Google Analytics can clearly measure how visitors end up on your website. Is this because of your monthly newsletter, or via the social media contest you just started? Take a look at which channel actually provides the most traffic. And come up with a strategy: how can your business anticipate on these results?

Do you need help with creating a Google Analytics account or the monitoring of the results? Our Online Marketeer is happy to help you! Contact us for more information about the possibilities for your business.

Make your website SEO proof

By making your website SEO (Search Engine Optimization) proof, you ensure the improvement of the online findability of your business.

Google uses different methods to ‘read’ website, to determine what they’re about and where the website will show up in the ranking when someone uses the search engine.

Does your website contain a meta description and keywords? Are the images provided with alt tags?

There are so many different useful methods to check if your website meets Google’s requirements. Would you like to know what the possibilities are for your company website? Contact our Online Marketeer for more information!

Online Advertising (SEA) with Google AdWords

Are you looking to increase the online visibility of your business and do you have a small budget to achieve this? Start using online advertising via Google AdWords!

These ads are shown to your target audience on external websites, such as Google, but also on other popular websites within the location you set for your ads, like YouTube, Gmail or 9gag.
AdWords campaigns help you generate more leads, increase your website traffic, improve the product and brand consideration of your customers, stimulate sales and increase the overall awareness and reach of your brand.

There are different possibilities for online advertising via AdWords:

– Display ads
Reaching your target audience with specific targeting by using their location and implementing several keywords they use online.

– Video ads
Reach YouTube users and video viewers on other external websites with your videos.

– Sales ads
Stimulate your online and in-store sales of your business.

– Lead ads
Generate more leads! For example, for your newsletter or the contact form on your website.

– Retargeting/remarketing ads
These ads are focused on the people who already visited your website or watched one of your videos.

As you can see, there are many possibilities to use SEA via Google AdWords for your business. Would you like to using start online advertising for the promotion of your brand? Contact us for more information!