Do you have a website for your business? If so, do you know how often your website is visited? Via which channels are visitors coming to your website? Are these desktop or mobile users?
To measure and monitor the results of your website (and campaigns), you use Google Analytics. Here are the basic steps for the implementation of Analytics for your business:
1. Create your Analytics account
First of all: create a Google Analytics Account. For this, you need a Google account.
2. Implement the Tracking code
Make sure the results are being measured: is your website (correctly) linked to your Analytics account? There are different options for this, for example the implementation of the Google Tracking in the code of your website, or use a tool like MonsterInsights. Take into account that it takes a while before the first results are visible in Analytics (it takes at least 24 hours).
3. Use Link Tracking
You can use Link Tracking, for example by using UTM (Urchin Tracking Module) links, to measure the results of your campaigns. Make sure you use these (shortened) links in all your online marketing expressions. This way, Google Analytics can clearly measure how visitors end up on your website. Is this because of your monthly newsletter, or via the social media contest you just started? Take a look at which channel actually provides the most traffic. And come up with a strategy: how can your business anticipate on these results?
Do you need help with creating a Google Analytics account or the monitoring of the results? Our Online Marketeer is happy to help you! Contact us for more information about the possibilities for your business.