THE DOWNSIDES OF THE ‘BOOST’ BUTTON
Using the ‘boost’ button is an easy way of advertising on Facebook. However, there are a few disadvantages of using it compared to advertising via Facebook’s free tool Ads Manager.
Note: if you would like to promote only one update one time, using the boost button is no problem. But for real results, we would love to teach you the real deal.
Here are a few cons for using the boost button:
WHO DO I REACH?
With the boost button, you will reach (without any extra settings) only the friends of the people who like your page. But who says the friends of your fans share the same interests?
Seems like wasted money.
When you use the first option in target selection (friends of fans) the chance you receive foreign likes for your page is huge. For example, your business is in Curacao but many of your page fans lived in The Netherlands for a long time. The main part of their friends still live in The Netherlands. This way you’re not targeting the audience that is actually living in the area your business is situated.
RESTRICTED SELECTION POSSIBILITIES
The second option for your target audience selection via the boost button, is to target people for the demographic characteristics. Think about: city of residence, age, sex and interests they shared on Facebook.
These selection possibilities are very limited in comparison to the ones from Ads Manager.
Due to the minimal possibilities of target selection with the boost button, a large part of your budget will be spend on people who won’t be interested in your updates. And that’s what it’s all about right? You only want to pay for your Facebook ads when they actually reach your target audience.
Would you like to learn more about effective advertising via Facebook? We would love to assist you. Contact us for more information.
If you are familiar with Facebook advertising, you’ll know that it’s extensive and complicated. If you’ve ever been targeted by Facebook ads yourself, you’ll know it’s like someone is looking over your shoulder. And, if you have ever tried Facebook advertising for your company, you’ll know it’s cost effective and efficient. The thing is, Facebook advertising is based on finding the audiences that are most likely to become your fans or your customers, because the targeting options focus directly on users and profiling potential customers in order to get results. As you can imagine, Facebook targeting is one of the most powerful features Facebook offers.
It allows businesses to target specific audiences with parameters like: demographics, needs, habits, interests and much more. Segmentation of your target audience is of vital importance. You can easily focus your advertising to various combinations of target groups. However the real value in social media marketing is the ability to target an audience with specific interests and behaviors. By focusing on specific\ live events, you can capture your customers at the perfect purchase point in the sales channel. Once you have been able to pinpoint your optimum target audience at the right moment, you’re ready for takeoff! Soon you’ll reap the rewards at a fraction of the traditional advertising costs.
Some other useful features offered by Facebook include: Facebook’s ‘Custom Audiences’ which allows you to remarket your website audience. Let’s say that someone visits your website after clicking on a Facebook Ad, but doesn’t complete an action, such as subscribing for your services or making a purchase, Facebook has enabled a feature that allows you to capture that person’s attention again. Start exploring its marketing potential by installing the Facebook tracking pixel and see for yourself. Or what about Facebook’s ‘Look Alike Audiences’? Find people who are likely to be interested in your business, and are similar to your current fans. As you can see, there’s a lot going on in social media world but we promise you: with the investment of your time and a good read, you’ll be excited when you start reviewing your first results!